SELECTED WORK - Ariel Thi

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COMMERCIAL · TVC · MTV & CREATIVE PROJECTS

A selection of commercial, television, music and creative projects developed across different stages of my professional practice.

Working across fashion styling, creative direction, concept development and production, these projects reflect my experience adapting creative ideas to different formats, audiences and production environments.

Hi, I’m Thiri (ArielThi)

— a Global Fashion Communication Specialist, Brand Strategist, Creative Director, and Educator dedicated to building meaningful brands through storytelling, strategy, and cultural insight.

With nearly a decade of experience across fashion branding, PR, marketing communications, styling, education, and creative direction, I collaborate with designers, fashion labels, creative entrepreneurs, and purpose-driven businesses to craft distinctive identities that connect, inspire, and grow.

As the Founder and Fashion Director of Third Gen Empire Art Campus and an International Marketing Educator, I bridge creativity with business strategy—helping brands define their voice, elevate their presence, and build lasting impact across global markets.

Whether you’re launching a new collection, developing a brand strategy, refining your visual identity, planning a communications campaign, or expanding your digital presence, I transform ideas into compelling narratives that resonate with the right audience and create measurable impact.

✨ “I shape the stories behind brands, creating identities that inspire connection, relevance, and impact.”

Fashion. Strategy. Storytelling. Influence.
Building brands that are not only seen—but remembered.