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As we navigate the start of 2026, the fashion landscape has moved beyond the “poly-crisis” of previous years into a phase of intentional redirection. For branding specialists and business owners, the “wait and see” approach is officially over. Success this year isn’t about selling more; it’s about creating meaning through …
As we look toward the 2026 show season, the fashion landscape is shifting from “viral moments” to “meaningful narratives.” For designers aiming to grace the international runways of Milan, Paris, or London, the application process is no longer just about the clothes – it’s about the brand’s voice. Part 1: …
Kering’s partnerships in China mark a shift in luxury: stores now communicate brands’ ethical and sustainable commitments. As a Global Branding and Fashion Communication Specialist based in Milan, the strategic moves of the major conglomerates are not just news – they are the blueprints for the future of our industry. …
Buon Sant’Ambrogio, lovelies! If you are currently looking out the window in Milan, you might be seeing a very classic, moody grey sky. It is officially the start of the Ponte dell’Immacolata (the long weekend), and while the weather forecast predicts rain for today, the energy in the city is …
Milan Fashion Week A/W 2026 was not just a showcase; it was a defiant declaration of Intentional Italianism. After a period defined by quiet luxury and creative director musical chairs, Milan finally hit the reset button, trading in spectacle for substance. This season, the city of craft and commerce made …
From a fashion communication and branding perspective, the three covers of US Vogue this November showcase a remarkable diversity of talent, reflecting a contemporary and inclusive vision of the industry. In an era defined by digital narratives, highlighting the humanity and unique stories of creative talents is more crucial than …
By working with ArielThi through these creative and digital branding packages, you will: ✅ Discover your unique brand voice and visual identity ✅ Learn how to plan and execute content that aligns with your goals ✅ Understand how to build a consistent narrative across platforms ✅ Gain confidence in your …
Fashion Hub 2025: The Secret Link Between Tradition and Trend Each September, Milan becomes more than a city – it becomes a heartbeat of creativity. This year, during Milano Moda Donna SS26 (23–28 September 2025), I had the chance to dive once again into the Fashion Hub organized by Camera …
During Milan Fashion Week SS25/26, the Fashion Hub at Palazzo Giureconsulti became more than a showcase – it was a living, breathing manifesto of fashion’s evolving soul. Curated by Camera Nazionale della Moda Italiana and supported by the Ministry of Foreign Affairs and ICE Agency, this edition felt like a …
by Ariel Thi The Milan Moment: An Evening of Limitless Creativity During Milan Fashion Week 2025, The Creatives Runway Presentation offered a rare moment of intimacy and artistic clarity. Among the standout voices was Natali Cros, whose Milan-based brand, Natali Cros Exclusive, redefined the runway with a deeply personal approach …