Thiri Tun (Ariel Thi) is a Milan-based fashion brand, marketing, and communication professional with over 10 years of experience across international fashion and creative industries.
Holding a Double Master’s degree in Fashion Brand & Communication Management from Milano Fashion Institute and Politecnico di Milano, Thiri specializes in brand positioning, integrated marketing strategy, digital communication, and storytelling for fashion, lifestyle, and purpose-driven brands. Her work bridges creative vision with strategic execution, helping brands build clarity, consistency, and relevance in competitive markets.
Originally trained as a fashion designer, Thiri brings a strong understanding of product, aesthetics, and consumer perception. Over the years, she has worked across editorial projects, digital campaigns, events, and brand activations in Europe and Asia, collaborating with designers, institutions, media platforms, and multidisciplinary creative teams.
Alongside her professional practice, Thiri is an international fashion educator and the founder of Third Gen Empire Art Campus, where she leads brand and communication initiatives while mentoring emerging talents. Sustainability, ethical fashion, and cultural exchange are central to her approach, shaping both her creative and strategic decisions.
Driven by a deep passion for fashion, Thiri continuously explores new challenges through commissions, collaborations, and editorial projects—working across Milan and international markets
You master the product. I build the brand. Together, we create long-term value.
(1) THIRI (Ariel Thi) TUN | LinkedIn
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- The Unapologetic Reset: Milan Fashion Week A/W 2026 Trends & The New Era of Intentionality
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Thiri’s Fashion Journey
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