Educating the Future of Fashion

I am Thiri Tun, a Global PR & Fashion Communication Specialist and Fashion Marketing Educator based in Milan. With over tenyears of experience across branding, styling, digital communication, and creative direction, I have collaborated with international fashion brands, media platforms, and educational institutions.

As the Founder of Third Gen Empire Art Campus in Myanmar and an educator at Università MAB, my mission is to guide the next generation of fashion professionals to think critically, communicate strategically, and create with purpose.

My Teaching Philosophy

Fashion education must be more than technical skills – it must shape thinkers, innovators, and confident professionals.

I believe in:

• Critical thinking over memorization
• Creativity with strategy
• Hands‑on learning that mirrors real industry workflows
• Inclusive, collaborative classrooms where every student’s voice matters
• Mentorship that builds confidence and professional readiness

My goal is to help students develop a strong creative identity while mastering the strategic tools needed to succeed in the global fashion industry.

Areas of Expertise

I teach across four interconnected pillars of modern fashion education:

1. Fashion Technology

• Digital tools for fashion communication
• Adobe InDesign & Photoshop
• Digital fashion, e‑commerce, and emerging technologies
• File creation, naming, and professional workflow systems

2. Fashion Branding & Communication

• Brand identity and positioning
• Press & PR strategies
• Storytelling for fashion brands
• Event communication and campaign development

3. Fashion Styling & Communication

• Styling principles and body analysis
• Moodboard creation and visual storytelling
• Sustainable styling practices
• Photoshoot planning and creative direction

4. Fashion Communication & Marketing

• Trend forecasting and research methods
• Consumer behavior and sociology
• Marketing mix analysis
• Strategic communication for fashion brands

Courses I Teach

Below is an overview of the courses I currently teach across Fashion Technology, Styling, Branding, and Communication.

My Role: As the lecturer for these courses , my role was to develop and teach the full curriculum, guide students through project development , and mentor them through to final presentations. I focused on integrating real-world practices into the classroom, ensuring students were well-prepared for the industry.

Teaching Methods in Action

Practice-Based Learning: I use project-based learning to bridge theory and practice, giving students hands-on experiences that simulate real-world fashion scenarios. For instance, the “Schiaparelli Fragrance Launch” and “PR New Collection Launch Event Proposal” projects require students to research a brand, develop a creative concept, and produce a comprehensive professional proposal. These proposals include brand history, a press release, and detailed event planning, giving students insight into the complete workflow of fashion marketing and PR campaigns.

Example 1: Research & Analysis: The “Marketing Mix Report LOEWE” is a key exercise in teaching strategic thinking. Students analyze a major luxury brand by examining its identity, target market, and sustainability efforts. This project emphasizes critical research skills and analytical thinking, helping students understand how global brands operate and make strategic decisions.

Example 2: Foundational Skills: I also focus on core design and styling concepts through targeted assignments. In the “Color Complement Assignment,” students explore fundamental color theory to inform design and styling choices. Similarly, the “Styling Analysis (Dove Cameron)” teaches students to evaluate body types, styling techniques, and outfit composition for specific occasions. These exercises strengthen foundational skills that are essential for any professional in fashion communication and styling.

Student Work & Outcomes

Testimonials:

For mentorship, workshops, or collaboration opportunities, contact me here.

CV / Resume

My expertise spans Branding, Communication & PR, Digital strategy & marketing, Styling, sustainable fashion, and creative mentorship.