Running from 21 to 26 April, Superstudio Maxi returns as one of the most dynamic destinations within Milan Design Week’s Tortona district, presenting SuperCity — a large-scale, immersive exhibition curated by Giulio Cappellini.
Blurring the line between exhibition and experience, SuperCity is less about static display and more about movement, interaction, and spatial storytelling. Visitors are invited to navigate fluid environments where design unfolds through installations, light, and material experimentation.
A curated vision: Giulio Cappellini
Known as one of the most influential figures in contemporary Italian design, Cappellini has long championed emerging talent alongside established brands. His curatorial approach consistently bridges industry and experimentation, positioning design as both cultural dialogue and lifestyle proposition.
At SuperCity, this vision translates into a hybrid platform where global brands and young designers coexist. Rather than focusing on individual products, the exhibition frames design within broader narratives of living — exploring how spaces, objects, and technologies shape everyday experience.
What’s on view
This year’s edition brings together a mix of international participants, including Abet Laminati and collaborative projects such as 230_Volti with Vimar, alongside the presence of ICFF International Contemporary Furniture Fair and Design Awakens.
The result is a layered exhibition format where industrial design meets conceptual research. Materials, surfaces, and lighting systems are presented not simply as products, but as tools shaping future environments.
Experience over object
What sets Superstudio Maxi apart is its focus on experiential design. The exhibition moves beyond traditional notions of luxury furniture as static, collectible pieces. Instead, it proposes a more fluid and accessible vision of contemporary living — where design responds to evolving lifestyles, mobility, and interaction.
There is a noticeable shift from “owning design” to living within design. Spaces are constructed to be explored physically, encouraging visitors to engage with scale, texture, and atmosphere in real time.
Why it matters
Within the broader context of Milan Design Week, Superstudio Maxi acts as a connector — linking commercial design, cultural experimentation, and emerging voices. It reflects a growing direction in the industry: design not just as object, but as system, environment, and experience.
For visitors navigating the week, it stands out as a space where you don’t just observe design — you move through it.
